over50feeling40: The Hottest Mother/Daughter Team in Women's Fashion
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

May 12, 2017

The Hottest Mother/Daughter Team in Women's Fashion

In honor of Mother’s Day this weekend, I would like to introduce you to one of my favorite Mother/Daughter teams….Marla Wynne and her daughter Sydney Baran.  I first wrote about Marla and her incredible clothing design in 2012, HERE.  She has had amazing success since then and now Sydney has joined the company.  I love her approach to wardrobe building and for those of you who are enjoying retirement and a more relaxed lifestyle, her clothes are perfect for confident dressing over 50.


This is one of my favorite looks right now…I really like the blush pink and shorter pant.  Her fabrics and design are top notch and you can see her new collection tomorrow, May 13 on HSN.  Before then, meet these fun ladies in this interview I was honored to conduct with them.

Pam:  Marla, I last spoke with you in 2012.  What has happened with your brand since then? 
Marla:  Our business has grown considerably since 2012.  At that time, our sales were around $2 million and we are currently on track to do in excess of $27 million this year.  We have opened The Shopping Channel in Canada, and QVC UK, as well as, TVSN in Australia.  We are one of the fastest growing brands in those markets. We have greatly expanded our line to include jewelry, totes, jackets, and coats.  Our FLATTERFIT pants and stretch denim have become international hits for us.  This month we launched WynneLayers, a “layering concept” that I developed with my daughter.  It was an exciting launch with almost 20% of our total inventory sold before we went on the air!

Pam:  What lessons have yielded the greatest value in building a fashion brand? 
Marla:  I have learned that every single customer counts.  We earn our business “one back at a time” and care deeply about what our customers need and want. That’s why we spend so much time on communicating with our customers on our social media platforms.  This month we also launched a survey that we hope your readers might be interested in.  It allows us to know what they like, need, and want….and their opinions matter.  To fill out the survey go to http://marlawynne.com/survey/. It is a great way for us to get to know each other.


Pam:  When did Sydney join your company and what are her primary roles?
Marla:  Syd joined the company last May.  While currently wearing the hat of a “girl Friday” her primary role is to learn the business from the bottom up. As my Executive Assistant, she is getting an overview of the business from every level. She is also appearing with me on-air globally and rapidly developing her own following.
Pam:  Tell us the vision for your Layers line and how you developed the mission for the line?
Marla:  Syd and I wanted to create a line that we felt was for women of all ages. While she loves many of the pieces we do in MarlaWynne Collection, some are a bit too mature.  I don’t think there’s a piece in WYNNELAYERS she wouldn’t (and does) wear!
Pam:  How different is it to dress your daughter’s age group as well as your own? 
Marla:  It’s more about how we style things.  Her age group mixes it up a bit more than I do.  They are comfortable with sleeveless pieces, belts and ripped jeans.  Their emphasis I on fashion and style and think ours is on fit and quality.  At our age, we know our style and tend to purchase pieces that reflect our personal style versus what’s in and trending. We want to be fashionable but I do not think we chase trends.
Pam:  In 2012, you advised us to buy what fits our personal style.  Many women ask me, how do you discover your personal style?  I have a system, but what do you say.
Marla:  Personal style has to do with knowing who you are and the willingness to express it.  There is an authenticity to personal style that is fearless.  Personal style is not about what’s hot and happening.  It’s about fully embracing your own taste with confidence and being comfortable in your own skin. It doesn’t come easily to everyone, but everyone can discover their personal style once they are willing to embrace their unique selves.  Listen to yourself.  Ignore trends.  Create a wardrobe that fits the life your lead.

Pam:  Sydney, what is your advice for women in their 30's on how to develop personal style?
Sydney:  I think the best place to start is with some core basics and then you build on top of that with a fantastic scarf or a great pair of shoes.  To me, personal style is what happens when you take the colors, patterns and fabrics that inspire you and put them together in your own unique way! Trends are trends; but I think the best personal style one can develop is one built on confidence and being comfortable.  If you aren’t comfortable it shows and people notice. A woman with personal style is one who exudes confidence without being over the top.  Sometimes, I find that the women with the best sense of style are those who aren’t necessarily wearing the brightest colors; sometimes a black and white outfit with a pair of gold or silver flats make all the difference.  The key is simplicity in my opinion and, of course, you always want to stay classy and elegant.  My mother always told me less is more and that is what I try to convey when I get dressed every morning.


I have enjoyed getting to know both of these inspiring women.  They remind us how special mother/daughter teams can be.  If you have some time tomorrow, watch them introduce a new collection on HSN. Excellent clothing and a fun presentation.


MARLA WYNNE ON INSTAGRAM


Linking with FUN FRIDAY LINK UP...

Happy Weekend!



Disclaimer:  I was compensated for this post, but the words are my own. 

14 comments:

  1. I love Marla Wynne's fashions!! I discovered her on The Shopping Channel here in Canada last year and have a duster quite similar to the one you are wearing. Her pieces are unique and very good quality.

    ReplyDelete
    Replies
    1. You are right, Yvonne...the quality is excellent! I can do so many things with these dusters. The way she designs her collections for wardrobe building is awesome!

      Delete
  2. That's why I'm so glad I was able to talk both of my mom's into doing the blog with me!! It's so nice to be able to spend the time with them!!
    Jodie
    www.jtouchofstyle.com

    ReplyDelete
    Replies
    1. Glad you are having fun, Jodie! Thanks for stopping by!

      Delete
  3. I love the green gold and black combo! I'm also a big fan of the sweater you're wearing over the blush outfit, but at 5 feet tall, I could never wear it :( Thanks for sharing these clothes!

    ReplyDelete
    Replies
    1. There are petite sizes...so make sure to check her out on HSN! So many more pieces in her collections than this and there is a new collection rolled out tomorrow!

      Delete
  4. I like the color palette these ladies use. Anything to get me out of black and into something resembling a color is good! Do you know where most of the clothes are made?

    ReplyDelete
    Replies
    1. I do not know the answer, Anita. But Marla is so kind and is very interactive with the customers. You might go to her Facebook page at the bottom of this post and ask her yourself. She will answer!

      Delete
  5. I've not heard of this line so thanks for introducing me. Heading over to check it out. I love the long sweater!!

    ReplyDelete
  6. I am just under 5'3" and was concerned about the length of many of her clothes---good to know there are petites! Thanks!

    ReplyDelete
    Replies
    1. I am not 100% sure on how she does petite sizing. I would encourage you to contact her on Facebook and specifically ask how she handles this.

      Delete
  7. I have also seen her presentations on HSN, and while her clothes are attractive, they are impossible for someone who is 5'2" to wear as they are long and loose and wide. They also seem better suited for busty apple shapes who want to hide their tummies than someone who prefers more form fitting clothing. I'd like deeper colors as well; her soft colors wash out my 'deep autumn' complexion which needs more contrast.

    ReplyDelete
    Replies
    1. I do think it is important for designers to hear from everyone...make sure you let her know these things on her Facebook page. I believe she is someone who wants to know and that is why she developed the survey mentioned above.

      Delete

Thanks so much for joining in our conversation today! I appreciate your time and love hearing from you!