Also, it is important to understand the times and the market. We are a successful print publication...in a time when others are throwing in the towel. So far, our market loves the product! Understanding the times means the importance of overseeing a strong online and social media presence.
And it is also important to remember the history. Beverly was amazing. She actually worked over a 17 year span at Vogue for editors Diana Vreeland, Grace Mirabella, and Anna Wintour. This was written of her original vision:
" Right away, she envisioned the magazine more along the lines of Vanity Fair than a traditional women’s publication. In her initial Letter from the Editor, she wrote: “The goal of the magazine is to capture the spirit of San Antonio’s women and to write about the issues, the ideas and the trends that women want to know more about. We will present creative, stimulating and provocative social and civic issues for our readers.” In addition, every issue has featured a personality profile and a variety of articles on the arts, health, food, decorating, finances and homes among other topics."
When speaking of Beverly, publisher Mike Gaffney once said...
“For all intents and purposes Beverly is SAN ANTONIO WOMAN,” he says. “The magazine’s content is a direct reflection of her high standards of quality, which gives us credibility with the readers. She is not willing to compromise on that. She is also a person who is passionately interested in this community and has a finger on the pulse of what our readers are interested in. She keeps the content focused on the people of San Antonio, and that’s our strength."
My goal is for Mike to say the same of me one day!
Career reinvention over 60 is possible...hope you will join me for the wild ride!
Have a wonderful Wednesday!