Fashion designer, Laurel Berman, introduced her BLACK HALO FALL COLLECTION to San Antonio this week with an appearance at SAKS FIFTH AVENUE AT NORTH STAR MALL. Though she has designed a classic dress officially labeled an icon, and dressed celebrities for the red carpet and magazine covers, she is soft spoken, kind, and humble.
She typically designs for career women, so they feel confident on the job. But, she recognizes her styles have been worn by females, pre-teen to Baby Boomers, and on all sizes. She is proud to offer her work through sizes 16. “I love to dress curves and design clothes which flatter female figures,” she said. This is evident in the careful placement of seams and architectural styling. It is important to her the styles are tasteful, classic, and occasionally, with a bit of an edge.
The upper portion of each dress is designed to hold the girls so secure a bra is not really needed. This is why she is sought out by many women who are looking for the power of great fit in these dresses and jumpsuits.
Her icon is called THE JACKIE O DRESS, and it has been seen in many fabrics and colors and on the country’s most stylish ladies including Anna Wintour, Heidi Klume, Lady Gaga, Tyra Banks, Kelly Ripa,and even Kirstie Alley. “I did not set out to design predominately dresses,” she said. “It just turned out that my best sellers were always dresses.”
Laurel believes women feel sexy and confident when they like what they are wearing which helps them to feel great about themselves. She encourages women of all ages to take care of themselves…eat healthy and exercise. She also wants to see more follow their dreams. “I left my political science college degree behind to pursue what I love,” she said. “And I am so glad I did.”
The clothes are stunning and I noted the joyful smiles of the models. They loved what they were wearing and I do not always see such a reaction. Black Halo for fall 2015, including the Jackie O dress, can be found now at SAKS FIFTH AVENUE.
BLACK HALO: Since its launch in 2002, Black Halo has expanded from its Los Angeles roots, becoming an internationally renowned brand. the collection made its national debut in the U.S. in 2003 at Nordstrom and in 2008 at Harvey Nichols in London, and today can be found in 1500 stores worldwide.
Have a great Thursday!