Not all cosmetic lines are a good fit for those of us 40 and beyond, and that is why I am so happy to introduce to you a fabulous line that is… tarte cosmetics. Tarte cosmetics was developed by CEO, Maureen Kelly. Please allow me to share with you her words from the tarte website:
“So I set out to create a line that would prove that glamour can be good for you by pioneering the use of high-performance naturals™. Today tarte is a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics infused with skinvigorating ingredients like super fruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients. But it’s not just about what’s in our powerful formulas; it’s what’s not in them that really sets us apart! All of our products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances and gluten, just to name a few. Ingredients are absolutely important to me, but so are formulas that perform. We call it tarte 12-hour power™, but you’ll just notice it lasts. Not to mention that we’ve got smudge proof, waterproof, sweat proof, SPF and formulas with truly compelling consumer panel claims.”
That’s right – tarte products are made without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten. There are several products that especially caught my eye that I plan to try for myself.
I can definitely use a new, long-lasting concealer, and tarte offers one of the best waterproof concealers on the market. Concealer is especially important after a sleepless night, which, unfortunately, increases for so many of us during midlife, and leaves those pesky dark circles behind.
Tarte also has the hands-down best bronzer, which allows for some contouring to look summer fresh. Another way to look like you’ve been outside all summer without actually soaking up the sun is by trying out tarte’s popular self-tanner. Look great and protect yourself from the damaging rays of the sun!
I am most attracted to the Amazonian Clay tarte eyeshadow palette. It is an all matte palette with beautiful, deep browns, taupe, mulberry, mauve, dark plum and ivory among the beautiful shades offered. The perfect topper to this is the tarte lights camera lashes mascara.
Tarte has kept in mind our need for a healthy line of makeup – for illumination, for full coverage foundation, and for deep colors on our eyes without all the sparkles the younger set loves.
I recommend you give it a try. Tarte is created by a woman for women of all ages, whether you’re over 30 feeling 20, or over 50 feeling 40!
Have a great weekend!
Disclaimer: I received compensation for this post, but the words are my own.