over50feeling40: Women Helping Women Say I MATTER....Plus the Thursday Blog Hop!
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

Apr 15, 2015

Women Helping Women Say I MATTER....Plus the Thursday Blog Hop!

Meet Dr. Rebecca Booth, a board-certified obstetrician and gynecologist and her sister, Cecil Booth, a beauty industry veteran. They recognized a need in the market for a product that addressed the effect hormones have on our skin while aging; they also recognized that the use of estrogen worked wonders on skin elasticity.  While you need a prescription for estrogen cream, the sisters were able to find plant-based phytoestrogen to create a skincare formula that is effective, VENEFFECT.  

Inspired by “The Venus Effect”, the week when a woman’s peaking estrogen causes a peak of vitality and beauty, and motivated by first-hand experience, the Booth sisters spent seven years developing VENeffect. This innovative, technologically-advanced targeted skin care collection effectively addresses the hormonal aging process through the use of its advanced proprietary phytoestrogen complex: plant-based molecules that safely and effectively restore collagen, dramatically increasing elasticity and reversing the signs of aging. Many anti-aging products increase cell turnover by exfoliation; VENeffect inspires collagen production, replenishing what women lose naturally to significantly improve the vital glow of healthy skin.

Dr. Rebecca Booth allowed me to pose three questions to her and here are her responses:

1.  With so many skin care products on the market, how does an over 50 woman decide what is best? 

"As a woman ages the decline in her estrogen results in a loss of skin inspiration. She needs to search for products that do more than improve cell turnover...her skin needs new sources of stimulation to inspire collagen, elastin and hyaluronic acid such as the unique blend of phytoestrogens in VENeffect products."

2. What are the realistic expectations for any product and how do you decide one over the other?

 "Realistically topical skin products cannot change bones structure or the amount of subcutaneous fat, both of which decline in the face. She can expect improvement in her epidermis and the upper dermis from products that truly increase elements that support the connective tissues here. To optimize this strategy a woman may want to combine a product that increases cell turnover such as those containing alphahydroxy acids or retinoids combined with a treatment that stimulates the cells to produce more elastin such as the phytoestrogens and peptides in VENeffect."

3.  Please explain in detail how your product addresses the hormone issue?

 "Estrogen begins its programmed decline in the late 20's and this decline has an impact on all connective tissues in a woman's body, but particularly on elastin and collagen...the building blocks of healthy, glowing skin. My sister and I wanted to create a product that would fill in the hormonal gaps so to speak, to allow the inspiration using plant-derived phytoestrogens to stimulate the skin to sustain the glow of peak hormonal vitality throughout a woman's lifetime; it's what we refer to as the Venus Effect. The power-house molecules, known as phytoestrogens, easily penetrate the dermis and epidermis to stimulate fibroblasts and other dermal cells to make more collagen, elastin and hyaluronic acid...the triad of elements for glowing skin."

When discussing the philosophy behind I MATTER, I always encourage readers to do their own research and find products best for you...it is good to know what is on the market and how women help women!

VenEffect may be purchased through SOFTSURROUNDINGS, one of my favorite retailers, or at their VENEFFECT WEBSITE.

Check them out, see what you think, then come back and enjoy the Thursday Favorite Things Blog Hop...or even hop on yourself!

Have a glorious Thursday!!

Welcome to the Thursday Favorite Things Blog Hop! You can link your favorite post of the week. Or write a post about your favorite things and share it with old and new followers. This hop is hosted and posted on 6 different blogs! Your link will appear on the blogs of Katherines Corner, Over 50 Feeling 40, Vintage Mamas Cottage, All That's Jas, What Erika Wears and Surroundings by Debi. Please follow ALL of your hostesses. 

We invite you to Grab a Hop Button for your blog  (just copy and paste with a link back please)


• PLEASE DO NOT link and run, please visit and comment on at least two of the links ahead of you. This simple act of kindness will result in a much more satisfying blog hop experience ♥

• Please link to your post and not to your blog home page.Yes you can link giveaways (they are everyone's favorite thing).

• Please remember to post no more than 3 links.

• No adult content blogs.

• No links directly to your shops or websites selling things/services please! (sorry they will be removed)

♥ Optional- Link back on your post and/or Grab the hop button .

Please leave comments when you visit, let them know you are visiting from the Thursday Favorite Things Blog Hop . I invite you to add your giveaways toKatherines Giveaways Page too

Adding your link to this blog hop gives Katherine and her hostesses permission to share your posts and pictures via social media, pinterest and as a Make It Monday feature on Katherines Corner.♥

♥ Please  Follow Your hostesses ♥

Katherines Corner 
Over 50 Feeling 40
Vintage Mamas Cottage
All Thats Jas
What Erika Wears
Surroundings by Debi

Lets HOP ♥

Disclaimer:  I was sent product to sample for this review.  


  1. Pam - Thanks for sharing this great product. I am truly interested in this. I too love Soft Surroundings! My kind of clothing! I appreciate your site for those of us over 50! Have a wonderful week!

  2. It's always interesting to read about new and different products. I have to say, at that price, it would have to work miracles on my face in order for me to buy it! I'm assuming the jars are standard sizes, as in the 1.7 ounces you typically see. Interesting concept though and I'm always on the lookout for more information that addresses the specific needs of aging skin. Karen

    1. Karen,
      What I really want to stress, is that there are so many great products but they are not all for every woman. It takes time and research to discover what is best for you and your budget. Ask for samples and try it! I do not think we often think to ask for samples, but many of the better lines have them.

  3. This was so interesting! have such a hard time trying to figure out which products are best for me.

    1. Rena, I wish I had a magic formula to help us all figure out what is best for us. There are some great products on the market and each target different skin issues and age groups. It takes a lot of research and I recommend to ask for samples of whatever you can in order to try it on your skin first. Try before you buy!

  4. Hello beautiful! Thank you for hosting such a great party! Please take a moment to stop by our party. We pin and tweet your masterpieces!
    Lou Lou Girls

  5. What a power duo! Thanks for sharing and thank you for being an amazing co-hostess! XO

  6. Thanks for sharing this Pam. As I approach 50 I'm finding that I need some new skin care products. Now to figure out which one!

  7. I love the idea of this product. I will looking in to it. Thanks.

  8. I adore the idea that this product is plant based. Organic is always good! Thanks for hosting this link up and for featuring these talented and inspiring women on your blog! T. http://tickledpinkwoman.blogspot.com

  9. Thanks for the info on this product. Since I am WAY over 50, I would like to try it. Love that it is plant based too!


Thanks so much for joining in our conversation today! I appreciate your time and love hearing from you!