over50feeling40: Sigrid Olsen Returns to Fashion on HSN
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

Apr 17, 2015

Sigrid Olsen Returns to Fashion on HSN

Many of us remember SIGRID OLSEN from her thirty year fashion career through Liz Clairborne Inc. and afterwards with her own designs.  I have a couple of her tops I purchased years ago at Marshall's and I still love them and wear them.

After taking some time off, Sigrid returns to fashion next week on HSN. I am modeling below a tunic from that collection.  It is a cool, crisp cotton and will serve me well this summer. She always utilizes comfortable, quality fabrics.  Below the picture, I am sharing the news release containing all the specifics.


HSN TO PREMIERE SIGRID OLSEN’S NEW
FASHION COLLECTION THIS SPRING  
The SIGRID OLSEN Studio Collection Debuts Exclusively on HSN in April
And Marks the Long-Awaited Return of Sigrid Olsen to the Fashion Industry

ST. PETERSBURG, FL. (2015) –Innovative entertainment and lifestyle retailer HSN welcomes the return of renowned American designer, Sigrid Olsen to the fashion world with the premier of her exclusive new SIGRID OLSEN Studio collection on April 21st.
Sigrid’s first-ever collection for HSN draws upon her multi-faceted creative talents as an artist as well as her more than 30 years as a successful American designer. Her HSN 2015 seasonal collections (Spring, Summer and Fall) are rooted by signature, handcrafted prints, a defining color palette, uplifting messaging, and Sigrid’s creative wellbeing lifestyle philosophy.
“HSN is thrilled to be the launch platform for Sigrid Olsen’s long awaited return to fashion,” states Anne Martin-Vachon, Chief Merchandising Officer for HSN.  “Sigrid’s inspiring message, creative abilities and proven track record as a successful fashion and accessories designer make her a natural for HSN and we can’t wait to introduce her to our millions of customers in April.”
At launch, the SIGRID OLSEN Studio collection for HSN will feature a wide variety of artisan-chic, ready-to-wear pieces ranging from tunics to tees, sweaters, ruanas, tops, skirts, pants, jackets, and dresses accented by a select handful of scarves and totes. Prices will range from $29.90 to $109.90. The apparel will speak to women of all ages and sizes. The line offers on-trend, vibrant clothing filled with timeless designs that celebrate Sigrid’s original prints and handcrafted touches. The collection is designed to be versatile, comfortable and … fun!
Sigrid has incorporated a fresh vision of joy, along with balance and beauty into everything she creates. The SIGRID OLSEN Studio collection defines a new feel of modern simplicity and reflects her signature talent for exquisite artisan prints and beautiful, nuanced color.
In her estimation, the HSN collaboration reflects Sigrid’s evolution as a professional designer, a businesswoman, and a creative well-being advocate, “HSN is the perfect partner to debut my newest fashion collection and attract women nationwide,” remarks Sigrid. “This partnership will reestablish a closer connection to my loyal fashion fans while expanding my base of female customers – especially those seeking a fresh vision of ageless style. I’m completely excited!”
Sigrid airs live across all of HSN’s platforms – TV, online and mobile –on Tuesday, April 21st and then again later in the month, with subsequent seasonal airings to follow in June and AugustFor show dates and times or to learn more about the Sigrid Olsen collection at HSN, visit hsn.com and join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest.
About HSN:
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - hsn.comfeatures more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 37 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter. 
About Sigrid Olsen:
Sigrid Olsen is CEO and Creative Director of her own SIGRIDOLSEN: New Designs for Living™ company which supports a vision of creative well-being and a mission to connect healthy living with mindful designs, beautiful products and holistic experiences. These comprise a diversified brand platform and a folio of work to include Sigrid Olsen’s Creative Well-being international retreats, an original art studio, and a business licensing partnerships that span diverse categories. Sigrid works internationally but bases her design studio and business from Siesta Key in Sarasota, Florida


Check out the times for Sigrid on the HSN website and check out her collection.

I love to watch designers on HSN...they do great presentations.

Happy Friday, everyone!







Disclaimer:  I was given a tunic from the collection.  The words are my own.

11 comments:

  1. I especially love that bracelet! Love the flowy style of the tunic top! I'm trying to add more flowy tops this spring and summer. Great look! Karen

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    1. Thanks Karen...I got this bracelet at Forever 21 about two years ago for $6! I like it with this top! The top is really cool and comfortable! Thanks for stopping by!

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  2. Oh, that's great news! I used to have a couple of Sigrid Olsen pieces and wore them to shreds.

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    1. I am the same way...I have worn the two blouses I have of hers over and over! Apparently, she was on HSN last night...though this release says next week. I would check the website.

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  3. I will definitely be checking her out on HSN! I love that blouse.

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    1. Hi Rena, Now that we have met, I can say that this collection has several tops in it I think would look good on you...do check it out!

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  4. Oh I do look forward to seeing more of her fashions available and love your tunic Pam!
    Have a wondrous weekend!
    xoxo
    Karena
    The Arts by Karena

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  5. A great comfy and cool top for the summer months Pam. I'm sure you'll get some great looks with that!
    Kimberly
    FiftyJewels.com

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  6. Tunics are one of my favorite things! You look lovely my friend xo

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  7. That is a fun shirt. Can you keep it? Have you kept it?
    Greetje

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Thanks so much for joining in our conversation today! I appreciate your time and love hearing from you!