When Paulette Martsolf asked me to look over her designs, I fell immediately in love. In just one visit, a woman will be captured by luxury, fun, creativity, and gorgeous, unique style.
A native of Newfoundland, Paulette left her home and began a design career at the Sheridan College in Toronto and left there to study at the Paris Fashion Institute in France. She began her career as a designer of fabulous sleepwear and decided to name her line ALLIE- COOSH. In Newfoundland many small children hear the words alley-coosh as the sun begins to set which translates “off to bed.” It means so much to Paulette since this is how her career began....sending women off to bed in luxurious sleepwear.
It was actually her husband which took her south,to Dallas, in the late 1980s and there she opened her Allie-Coosh boutique in the prestigious Snider Plaza.
I asked Paulette to tell me a little bit about what makes her designs so special: “I design and manufacture fashionable, comfortable women’s clothing that will exceed your styling needs and help make your unique statement for any occasion. Our concept of dressing is to help our customers build an elegant, comfortable, timeless wardrobe that will work well for your individual lifestyle. Our process is fun and simple. We work together to create a foundation and to help build your unique YOU. Each collection is created in our Dallas workshop with styles to flatter every body type. Working one-on-one with an experienced member of our staff, you will have the opportunity to select and purchase from our ready-to-wear line or delve into the design process yourself. Our goal is simple…we want your shopping experience to be exciting and fun so we provide honest and helpful suggestions to accommodate your styling and fitting needs.”
She continued,” Many of our line’s core pieces are made from our custom dyed signature fabric which travels well and provides comfort and easy care. We have more than 45 colors in this fabric as well as a wide variety of novelty textiles including silk, linen, cotton, knits and wool…the possibilities are endless and ever changing.”
I can testify to the truth of what Paulette has said. When she asked to send me an outfit, she searched my lifestyle and likes and dislikes...especially colors. Then, she requested my measurements. I was amazed when the pieces arrived…the fit was incredible and these are pieces which will integrate beautifully into my entire wardrobe. The fabrics feel fabulous and most are washable, an amazing plus since so much high end clothing is dry clean only. This is where I will look when my last son gets married...that could be awhile though!
She also sent this exquisite statement necklace. Her jewelry designs are inspired by the rugged coast of Newfoundland she loved as a child and incorporate some of the earth’s most beautiful stones. I hope the picture does it justice…it is stunning!
Paulette believes like so many others, that investment pieces make good sense for the stylish woman. She says, “Invest in good quality and make sure you stay true to your own personal style. When we are comfortable, we exude confidence. Find a place to shop where you receive honest, helpful guidance. Look at building your wardrobe. Get shapes which flatter YOUR figure and add the fashion trends with color. You should be able to add pieces each season which build on your existing wardrobe. Make sure your basics are great quality and compliment your hair, skin tone, and makeup.”
I hope you will spend some time with her HERE, and share her designs with others. And also make sure to visit the stylish ladies of VISIBLE MONDAY and MODE MONDAY and MONDAY MINGLE LIVE! and MONDAY BLOOM!! and VERIZON VOICES FASHIONISTA BLOG HOP
It is my last four days before I return to working fulltime at school…alas, summer goes so quickly! Have a glorious Monday everyone!
I have special plans for this outfit this week! Cannot wait!