over50feeling40: Small Business Success: It Takes a Woman!
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

Jan 11, 2013

Small Business Success: It Takes a Woman!

When I first began blogging over two years ago, one of the first people I met was Marilyn Caskey, owner of a local resale boutique, The Garment Exchange.  Marilyn and I connected at once, mainly through our love of fashion and retail.  Since then, we have done a couple of events together and love to chat about ideas to improve our endeavors (her store and my blog).
Marilyn Caskey - Owner of The Garment Exchange
Marilyn is a single parent supporting two children with her business and she needs it to succeed.  She has always impressed me and though each day is a struggle, I believe there are four main reasons why she is still around and hopefully, will be around for a long time:

      Perseverance – She is determined to make her resale business work.  Last year, she was challenged with major freeway construction all around her making it more difficult for customers to come to her location.  This highway project was long term and affected many small businesses in the area…some did not make it.  So, Marilyn worked hard to develop her EBAY sales and between the two she ended the year with a twenty per cent increase….not want she wanted, but she wasn’t in the hole either.

      Teachable – Marilyn is very teachable and willing to learn.  In fact, a local Google seminar resulted in an increase in business.  Now Google is going to bring her to Washington D.C. for an all- expenses paid trip to a small business seminar designed to help her succeed as an entrepreneur.

     Realistic – She is realistic about the economy and her family needs, so she is very careful with her finances and not idealistic about the fact that this might not provide for them in the long run.  But, she will give it her best efforts to keep the store alive.

     Personable – Finally, Marilyn believes in the old fashioned ideas of service with a smile.  She is a huge part of her business connecting personally with customers and doing what it takes to make them happy to return.

If you are ever in San Antonio or shop EBAY regularly, then please check out her businesses and give her support.  She is making women of a certain age proud with her small business success to date.  I always find something in her shop that I love. 

I know it is cliche, but Marilyn has bloomed where she is planted and
inspires me to do the same!
Happy Saturday, everyone!!


  1. Happy Saturday, Pam! Marilyn sounds like a savvy and hardworking businesswoman. It's hard to make a go of retail these days; it sounds like she is flexible and willing to learn some new strategies.

  2. Thank you for introducing us to Marilyn. I can see why you two had such a quick connection. Wish I lived closer to SA.

  3. How very lovely and interesting.
    Have a grand weekend, Pam.

  4. It is always inspiring to read about others having a go, and succeeding! Thanks for showcasing Marilyn.

  5. Everything is displayed so lovely in Marilyn's shop. She sounds like a very determined business woman. I wish her the best of luck.

  6. Oh Pam, I LOVE SHOES AND BOOTS, but what woman doesn't? And if that is not her taste, then some other garment has GOT to take her breath away! I just came from Renae's "Simply Sequins" blog and like you, she puts together some TDF ensembles and it is fun to watch what we can all put together was some hunting around and imagination!

    Thanks a bunch for coming to visit me and THE STORY TELLIN' RABBITS! We love storytime.

    Have a great weekend! Anita

  7. Marilyn is an excellent example of perseverance, she should be proud!
    I have my challenges these days with job hunting, CVs, skills , tests , ect...and this post lifted my spirit!

    Thanks Pam xxxx

  8. This is a great writeup. I wish her well. Although I don't live anywhere near, my BFF lives in SA. I'll send her the link.

    1. Please remember,ladies, if you would like to support Marilyn...she has an EBAY shop..just click on the link above. She sells mens, juniors and women's clothing and accessories!

  9. What an inspiring post! I wish Marilyn--and you--much success.

  10. Great article, Pam, so inspiring. Owning a business is tremendously hard work and I have a lot of respect for Marilyn. I'm going to check her listings now! xoxoxo

  11. Inspiring post and beautiful shoes :>)

  12. Such great items in her boutique! I wish her continued success.

  13. I know I would shop there if I lived there, and will definitely check out her eBay site. Congrats to her for getting the Google business seminar invite. I believe she will continue to succeed, even in this tough economy.

  14. I love her shop! Everything looks awesome!
    She is doing a great job!

  15. What a cool post... You know I love the shoes!


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