When I first began blogging over two years ago, one of the first people I met was Marilyn Caskey, owner of a local resale boutique, The Garment Exchange. Marilyn and I connected at once, mainly through our love of fashion and retail. Since then, we have done a couple of events together and love to chat about ideas to improve our endeavors (her store and my blog).
|Marilyn Caskey - Owner of The Garment Exchange|
Marilyn is a single parent supporting two children with her business and she needs it to succeed. She has always impressed me and though each day is a struggle, I believe there are four main reasons why she is still around and hopefully, will be around for a long time:
Perseverance – She is determined to make her resale business work. Last year, she was challenged with major freeway construction all around her making it more difficult for customers to come to her location. This highway project was long term and affected many small businesses in the area…some did not make it. So, Marilyn worked hard to develop her EBAY sales and between the two she ended the year with a twenty per cent increase….not want she wanted, but she wasn’t in the hole either.
Teachable – Marilyn is very teachable and willing to learn. In fact, a local Google seminar resulted in an increase in business. Now Google is going to bring her to Washington D.C. for an all- expenses paid trip to a small business seminar designed to help her succeed as an entrepreneur.
Realistic – She is realistic about the economy and her family needs, so she is very careful with her finances and not idealistic about the fact that this might not provide for them in the long run. But, she will give it her best efforts to keep the store alive.
Personable – Finally, Marilyn believes in the old fashioned ideas of service with a smile. She is a huge part of her business connecting personally with customers and doing what it takes to make them happy to return.
If you are ever in San Antonio or shop EBAY regularly, then please check out her businesses and give her support. She is making women of a certain age proud with her small business success to date. I always find something in her shop that I love.
|I know it is cliche, but Marilyn has bloomed where she is planted and|
inspires me to do the same!
Happy Saturday, everyone!!