over50feeling40: YIELD: The Intersection where Bloggers & Business Meet
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

Mar 16, 2011

YIELD: The Intersection where Bloggers & Business Meet

TX Style Council Bloggers Workshops:  Moderator:  Jen of JenlovesKev
Panel:  Alessandra & Stephanie of LuLus; Elisa, co-founder of Blog Her; Patty of Charming Charlie; and Grechen of Grechens Closet
This is a session where all of my pre-conceived ideas were thrown out the window.  For example, I thought bloggers contacted companies and offered their blog up for a price to promote a product or company….WRONG!  In fact, we should never do that.  I thought the name of the game, at least where businesses were concerned, was to increase numbers…again WRONG!  
This panel confirmed businesses are looking for much more than numbers.  They want someone who builds relationships with readers and focuses on their audience.  They want someone with a unique point of view who has established themselves in a particular area as a representative (voice) or as an expert.  Patty from Charming Charlie confirmed that they look for someone who has the ability to be a consultant in one area.  Grechen said, “While traffic is important, it is more important to build relationships with loyal readers over time.”  She highly recommended asking questions in a post to engage your readers.   Grechen is a blogging fiend…she maintains six blogs with great success and has established a blogging career….I had to bow before her, because it is so much time just to maintain TWO.   At this point, I cannot imagine maintaining six!

Patty Fadhouli, Marketing Director,
Charming Charlie

The panel did recommend that if there is a particular brand you are associated with to go ahead and contact them and let them know about your work.  Don’t start off asking for money. Also, everyone should avoid the many mass mailings some of us find in our inbox for random products…. do not sell yourself short and take just any offer that comes along.  Be picky and only go with product promotion which represents you and your audience.
During the Q & A session, Erin from Work With What You've Got you’ve got asked a great question…”What is a Reasonable First Step if you want to take your blog professional?”   The answer seemed to center around developing a Media Kit which businesses could find on a page at your site.  IFB has guidance for developing a Media Kit on their site, How to Create Your Own Media KitBut,as I mentioned before, the best answer to Erin was a jewelry designer who spoke up and told her to get in touch because she wanted to advertise on her blog…she was familiar with it and impressed.  Score for networking at a blogger’s conference!

Elissa of Dress With Courage watches
the panel with Erin

What else do bloggers do at a conference?  They work, of course:


  1. What great advice! I think it's true that it really isn't all about numbers. I've been surprised to see some blogs with relatively fewer followers seem to already be moving into the monetization zone and some that have many more followers not really doing anything in that direction. I think, that like with everything else, do it because you love it and have something to share. If it blossoms into something more, great. If not, so what? You're still doing what you love! Hugs! ~Serene

  2. I like Serene's comment. Blog for yourself and if anything comes of it, good for you!

  3. I just found your blog today, and I love it! Thanks for sharing such detailed information about your experience at TxSCC. I'm totes following you now...

  4. I agree on ALL points here:) Its not always about numbers, but about YOU and your blog:) Stay true to yourself and your work:)
    I have alot of companies contacting me, but Im very careful about who I work with.....Im more into building long lasting relationships with companies:)

    So happy you got so much from the conference:)

    Stop by and say Hello:)
    Enter my Fab Free People Giveaway!!♥

  5. I totally agree with you! This panel totally opened my eyes and really set the tone for me for the rest of the day. It was great to chat briefly with you at TxSCC and I am still so amazed that you won the sewing machine for your daughter! I pray that lives are changed because of it.

  6. Most interesting and heplful, Pam.

  7. That really looks like it was so much fun. And super informative. Thanks for sharing all the tips you learned. I'm going to look into setting up a media kit. Going to IFB now.


  8. What a great recap! Thanks for letting me know you'd be posting this...you're a great writer. It was such a pleasure meeting you! I gave you a shout in my full conference recap going up later this afternoon.


  9. Sometimes I think there is too much focus on stats and monetization in the blog-0-sphere. Perhaps I only say that because blogging is primarily a hobby for me.

  10. I saw some stuff on IFB also that mentioned "influence". Are you thinking about going pro? IDK--I'm just finding my voice still...Paula

  11. Wow Pam, you just answered questions I never even knew to ask
    Only just heard about the "kit" on some other blogs that were at this conference
    Interesting stuff
    6 blogs??? That just makes my head spin.

  12. Such a great recap! I am so excited about the opportunities I have now from the panel and from being brave enough to speak up!


Thanks so much for joining in our conversation today! I appreciate your time and love hearing from you!