over50feeling40: Walking a Fine Line: #2...Between Young & Old
Fashion and Lifestyle Blog for women over 50 to help achieve strength, confidence, joy, inspiration, and, of course, head-turning personal style!

Mar 22, 2011

Walking a Fine Line: #2...Between Young & Old

Cardigan & Scarf: Chicos
Shirt Dress: Lane Bryant
Emilie M Bag: Marshalls
Earrings & Watch:  Garment Exchange,
Resale in SA



Lyddie of Chic On The Cheap was the one who most identified with my frustrations yesterday by posting this comment:



"Discrepancy of sizes between stores, and even within stores is an on going problem for everyone, no matter what size you are. Size charts online are huge big fat lies. It is a wonder anyone can find any clothes to fit them at all. I think many times I'll buy things with this mentality that I just make it work somehow. A belt, a cardigan, a safety pin..."


My look today was inspired by Day 2 Day Wear
I love the style Jodi wears in her header!!






If I could sit down in a board room with several of my favorite retailers, I would say:


“Ladies and gentlemen, you will make more money if you tune into what makes women look fantastic and not just sell clothes. Now, I understand, there must be a market for the frumpy, oversized, polyester look. But I submit to you that the market would increase if more selections were sized to fit properly and make a woman go WOW when she looks in the dressing room mirror. You seem to assume that overweight women and women over 50 just don’t care about their overall appearance. I am astounded that you want to put women in clothes that make them look 70 and not “feeling 40.” (sorry, little plug there) I had a personal wake up call when I turned 50, so I began to shop. The first store I ventured into was called Catherine’s. I walked slowly from rack to rack thinking “Now, why would I want to give up and look older?”. That’s when I walked next door to Lane Bryant on one side and Avenue on the other. In both locations, the buyers seem to get it. They market to a younger woman, and that is where I found the looks for an oversized woman I was seeking. In both locations, I had to be careful not to select items which were inappropriately too young…but I found many over the last seven years that put me at the feeling- WOW-level.

 Now, that I am losing weight, I can venture out to more places. Last Saturday, I took the time to run into the Macy’s near my home in a mall called Rolling Oaks. I was shocked as I entered the store…..racks and racks of the same type of clothing I found at Catherine’s covered the bottom floor. I was miffed...What happened to the Macy's that I knew? The oversized, frumpy look was even on the mannequins!! Buyers, please…what are you trying to do to the women of Texas??!! I quickly ran from the store to Dillard’s and JC Penney’s. These stores get it. They have hidden the frumpy fair and display the chic, sophisticated, trendy looks. Would you like to make more money?? The Baby Boomer generation is huge…spending massive dollars on looking younger in every way from Botox to vitamins. I do not want to hear anyone say, “You’re 57…hmmm.” I want “You can’t be 57, you look at least 40!” You can tap into this, by hiring consultants who will give you advice on how to walk the fine line between young and old…between frumpy and fabulous!! Stop sending women into the world thinking this is all that fits…all that is available…I must have to look this way now that I am over the hill. Then they are despondent, defeated, shut down. THIS IS SO WRONG! I’m glad you attended this meeting today. Please take this message to heart and do set you company in the right direction!!” Psst…you can make more money if you do!"

Note to Macy's:  I spent money at Dillard's!  I ran from your store and I once was a faithful customer!
Andrew Geller Shoes: Stein Mart

19 comments:

  1. AMEN!!!!
    Glad to see you not wearing pants today either, hehehhe.
    Much love, my dear Pam.
    XXXXX

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  2. I hear you on the sizing issues.....Ive never been able to go into ONE store where Im the same size in all....you look great Pam....love the little flats:)

    Stop by and say Hello♥
    Statements in Fashion Blog♥

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  3. I have a terrible time size wise. I think I'm just going to start taking a tape with my measurements and measuring the clothes before I haul them home or to the try on room.

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  4. fantastic blog!! :) im gald to discover a blog like this! im following!

    Look my blog and if you like it, follow me :)

    www.sickbytrend.com


    xx

    sBt

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  5. you look fabulous in that shirtdress!

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  6. Macy's is a mess!

    We have several in our area and if you aren't at one in a higher-end mall they are frump-central.

    My local mall in a moderate income area has a Macy's and a Penny's. Penny's beats Macy's regularly. They have nice-enough clothes in stylish colors and bother to manage their store so the dressing rooms are tidy and the stock they have is on the racks so you can find your size.

    It's my feeling that Macy's, in their quest to acquire regional department stores, has lost their way and hardly bothers managing their stores to make shopping a pleasant experience.

    And yes - that dress looks great on you!

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  7. You look wonderful and are rocking the hip young look perfectly! I love your outfit and the unexpected green shoes.

    http://heytherecarole.blogspot.com/

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  8. YOu are looking terribly chic and very slim in this photo! Love the outfit, and agree on the sizing/schlubby look of some plus size clothing. It takes perseverance and a little bit of creativity to avoid looking like an elderly church lady. No, no, I do not want embroidered sweatshirts!

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  9. Just last week at the thrift store we got in a big load of larger size donations. We were all appalled at the hideous prints and shapes and colors. We all said the same thing... no one should have to wear this!!!
    Brett

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  10. Preach it sister! That is all so true!
    You look so great in that outfit!
    You are right ~ I have never felt any heat worse than Texas heat! WHEW! HOT!!
    Have a pretty day!
    Kristin

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  11. Say it, Pam! Next thing you know, you'll be getting a call from Macy's to go to work for them. I love your look today...especially those shoes!

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  12. lol Terri is right! And I'm right there with you--I've been bitchin' for years about the frump styles they try and sell...they are clueless. You go girl!

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  13. love that outfit and the shoes.......:-) I hope some marketing people read this blog. You are so right.

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  14. I think this is my favorite outfit you've worn to date. I'm sure you'll blow my mind another day as well. But this outfit is freak'n awesome. From head to toe!

    xo,
    Tracy

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  15. Pam, thanks for the sweet comments about my daughter Katie. I too have totally given up on Macys which was once my fav. I have recently been lucky at Avenue, and that is kind of hit or miss with me. I have promised myself no more online shopping because the odds are almost always against my being happy, and we all know the old saying, "If Mama isn't happy, no one's happy."
    Love your shoes!

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  16. Well said Pam!! This dress looks AMAZING on you!!

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  17. I also want to add that in small communities, the petite sections are awful! They cater to the 80 year olds. Just because I'm petite doesn't mean I'm shrinking! Another problem is that junior clothes is soooooo cute, but not made for my mature body. What gives? Isn't there a middle ground?

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  18. Forgot to add, I love your outfit Pam!

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  19. This shirtdress is beautiful on you, Pam!

    And I hear you about sizing... I have to try on everything! I am anywhere from an XL to an XS (even in the same store, in the same brand!), or a 2 (yeah, right) to a 10! It's crazy!

    I also have to agree with your point about manufacturers paying attention to the over-40 crowd. We don't want to look like we're trying to hard, but we also don't want to look like we're giving up! Make clothes that flatter us!

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Thanks so much for joining in our conversation today! I appreciate your time and love hearing from you!